Nearly always, the problem is the cover.Įspecially if you’re self-publishing, that tiny little thumbnail graphic on Amazon will likely be the ONLY time potential readers ever see your book they haven’t read the blurb, don’t know what it’s about, but will still pass on the cover alone. Recently at a writer’s conference, someone asked – “If you’re on a budget and can’t afford both, what’s more important, editing or book cover?” The audience groaned, because of course, ideally, you’d want both.īut the moderator’s answer was this: “Without a great book cover, they’ll never open the book to notice the poor editing.” I’ve worked with tens of thousands of authors and every day I get emails from newly published writers who can’t figure out why their books aren’t selling.
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